Insurance is one of the few industries where your resume must do two jobs at once: prove to an ATS that you hold the right licenses and then convince a hiring manager that your production numbers are worth interviewing. A resume that says "sold insurance" without citing written premium volume, policy count, or retention rate will not advance past screening at most agencies, brokerages, or carriers. This guide gives you four complete, filled-in resume examples by specialty, an 18-term ATS keyword table, a licenses and credentials reference, and seven production metric formulas you can adapt to your own numbers.
What Insurance Hiring Managers Look For
Insurance hiring managers and recruiters apply a fast two-stage filter. The ATS checks for license keywords and lines-of-business terms first. The human reviewer then scans for production metrics, agency management system experience, and CRM fluency. Both filters must be cleared before an interview is offered.
Must-have signals
- State licenses held. Property and Casualty (P&C) and Life and Health (L&H) licenses should be listed by full name and abbreviation. Investment-adjacent roles require FINRA Series 6, Series 7, or Series 66 where applicable.
- Production metrics. Written premium volume, policy count, and annual retention rate are the three core numbers. Rankings (top X% of district or agency) add context and credibility.
- CRM and AMS proficiency. Applied Epic, EZLynx, and Salesforce are the most commonly screened systems. Name the platform and the function you used it for.
- Lines of business. Auto, home, life, commercial, health, and disability are distinct ATS keyword categories. List each line you have written separately.
ATS failure points
- Writing "sold insurance" without a premium volume or policy count figure
- Omitting specific lines of business (auto, home, commercial) in both the skills section and experience bullets
- No mention of state licenses or FINRA registrations anywhere in the document
- Listing "prospecting" as a skill without a lead volume or conversion rate to support it
- Naming only the agency management system without specifying which modules or workflows you operated
ATS Keyword Table for Insurance Agent Resumes
Use this table to audit your resume before submitting. The keywords are grouped by category because ATS parsers treat license terms, software names, and lines of business as separate field types. Include terms from all three categories for maximum coverage.
| Keyword | Category | Where to Place It |
|---|---|---|
| P&C License (Property and Casualty) | License | Header credential line, Licenses section, Summary |
| Life and Health License (L&H) | License | Header credential line, Licenses section, Summary |
| Series 6 | FINRA Registration | Licenses section, Summary (investment-adjacent roles) |
| Series 7 | FINRA Registration | Licenses section, Summary (securities-licensed roles) |
| Series 66 | FINRA Registration | Licenses section, Summary (investment advisor roles) |
| Applied Epic | Agency Management System | Skills, Experience bullets |
| EZLynx | Agency Management System | Skills, Experience bullets |
| Salesforce | CRM | Skills, Experience bullets |
| CRM | Technology | Skills (with platform name in parentheses) |
| Premium volume | Production Metric | Experience bullets (with dollar figure) |
| Policy retention | Production Metric | Experience bullets (with percentage) |
| Cross-selling | Sales Skill | Skills, Experience bullets |
| Upselling | Sales Skill | Skills, Experience bullets |
| Prospecting | Sales Skill | Skills, Experience bullets (with lead volume or conversion rate) |
| Commercial lines | Line of Business | Skills, Summary, Experience bullets |
| Personal lines | Line of Business | Skills, Summary, Experience bullets |
| Claims management | Function | Skills, Experience bullets (if claims experience is relevant) |
| Underwriting guidelines | Technical Knowledge | Skills, Experience bullets (especially for commercial lines roles) |
Example 1: Entry-Level Captive Insurance Agent
Captive agent resumes for candidates with one to two years of experience should lead with licenses, then demonstrate early production metrics even when the numbers are modest. Hiring managers at State Farm, Allstate, and similar carriers expect to see P&C and L&H licenses, a CRM tool, and evidence of cross-selling behavior, not just policy sales volume.
Entry-Level Captive Agent Resume
MARCUS RILEY
marcus.riley@email.com | (614) 555-0182 | Columbus, OH | linkedin.com/in/marcusriley
Licensed: Property & Casualty (OH) | Life & Health (OH)
PROFESSIONAL SUMMARY
Property and Casualty and Life and Health licensed insurance agent with 2 years of captive agency experience writing personal lines auto, home, and life policies. Consistent top-10 performer in a 22-agent district. Proficient in Salesforce CRM and agency policy management tools. Goal-oriented with a 22% lead-to-policy conversion rate across cold and referral leads.
LICENSES & CERTIFICATIONS
Property and Casualty License (P&C) | Ohio Department of Insurance | Active
Life and Health License (L&H) | Ohio Department of Insurance | Active
SKILLS
Personal Lines (Auto, Home, Life) | Cross-Selling | Prospecting | Policy Retention | Salesforce CRM | Needs Analysis | Quote Presentation | Underwriting Guidelines | Policy Endorsements | Referral Development
EXPERIENCE
Insurance Agent | Hartwell Insurance Agency (Allstate Agency), Columbus, OH | Jun 2024 to Present
- Wrote 94 new personal lines policies in first 12 months, ranking 8th of 22 agents in the district for new business production
- Achieved 88% first-year policy retention rate against a 79% agency average through proactive 60-day and 30-day renewal call cadence
- Increased average policies per household from 1.4 to 2.1 by bundling auto and home during initial quote presentations
- Converted 22% of qualified leads sourced from cold calling, community events, and digital lead forms managed in Salesforce CRM
- Completed 40-hour carrier product training on life and disability products; began writing L&H policies within 90 days of licensure
Insurance Sales Associate | Riverside Financial Group, Columbus, OH | Jan 2024 to Jun 2024
- Supported licensed agents in policy quoting, application intake, and CRM data entry for 120+ active accounts
- Completed pre-licensing coursework and passed P&C and L&H state exams on first attempt
EDUCATION
B.S. Business Administration | Ohio State University | May 2023
ATS keywords covered: Property and Casualty, Life and Health, personal lines, auto, home, life, cross-selling, prospecting, policy retention, Salesforce CRM, underwriting guidelines, needs analysis, policy endorsements.
Example 2: Independent P&C Agent / Broker
Independent agents and brokers with three to six years of experience need to demonstrate both personal and commercial lines production, multi-carrier quoting proficiency, and book-of-business growth. The resume should show that the candidate manages client relationships independently, not just executes tasks assigned by an agency.
Independent P&C Agent Resume
DIANA CASTILLO
diana.castillo@email.com | (512) 555-0274 | Austin, TX | linkedin.com/in/dianacastillo
Licensed: Property & Casualty (TX) | Life & Health (TX)
PROFESSIONAL SUMMARY
Independent Property and Casualty agent and broker with 5 years of experience managing personal and commercial lines books across 8 carrier appointments. Grew personal book of business from $380K to $1.1M GWP through referral development, digital lead generation, and proactive cross-selling. Applied Epic and EZLynx user. Licensed in TX with P&C and L&H; currently active in 3 states.
LICENSES & CERTIFICATIONS
Property and Casualty License (P&C) | Texas Department of Insurance | Active (TX, OK, NM)
Life and Health License (L&H) | Texas Department of Insurance | Active (TX)
SKILLS
Personal Lines (Auto, Home, Umbrella) | Commercial Lines (BOP, GL, Commercial Auto, Workers Comp) | Cross-Selling | Upselling | Prospecting | Policy Retention | Applied Epic | EZLynx | Multi-Carrier Quoting | Underwriting Guidelines | Claims Management | Referral Network Development | Needs Analysis
EXPERIENCE
Independent Insurance Agent | Lone Star Independent Insurance Group, Austin, TX | Mar 2021 to Present
- Grew personal book of business from $380K to $1.1M in written premium over 4 years by targeting first-time homeowners and small business referrals from a mortgage broker network
- Maintained 91% annual policy retention rate against a 83% agency average through structured quarterly touchpoint cadence managed in Applied Epic
- Expanded commercial lines from 12 to 58 active accounts, adding BOP, general liability, commercial auto, and workers compensation policies for contractor and retail clients
- Built referral network of 14 mortgage brokers, real estate agents, and CPA contacts generating 70+ warm leads per year with a 28% close rate
- Used EZLynx to run multi-carrier comparative quotes; reduced average quote time from 40 minutes to 12 minutes through template standardization
Licensed Insurance Agent | Premier Insurance Solutions, Dallas, TX | Apr 2020 to Mar 2021
- Wrote 110 new personal lines policies in 11 months; ranked 4th of 18 agents in agency for new business production
- Managed renewal pipeline for 280 active accounts using EZLynx, achieving 87% renewal rate through proactive outreach starting 90 days before expiration
EDUCATION
B.A. Finance | University of Texas at Austin | May 2019
ATS keywords covered: Property and Casualty, Life and Health, personal lines, commercial lines, auto, home, umbrella, BOP, general liability, commercial auto, workers compensation, cross-selling, upselling, prospecting, policy retention, Applied Epic, EZLynx, multi-carrier quoting, underwriting guidelines, claims management, referral network development, needs analysis.
Example 3: Senior Commercial Lines Account Manager
Commercial lines account managers at the six-to-ten-year level are expected to manage complex accounts, navigate underwriting negotiations, and drive year-over-year revenue growth across a defined book. The resume should show account size (premium volume per account), total book GWP, retention rate, and any specialty lines experience (E&O, professional liability, cyber).
Senior Commercial Lines Account Manager Resume
THOMAS OSEI
thomas.osei@email.com | (312) 555-0391 | Chicago, IL | linkedin.com/in/thomasosei
Licensed: Property & Casualty (IL) | CISR Designation
PROFESSIONAL SUMMARY
Senior Commercial Lines Account Manager with 8 years of experience managing mid-market and large commercial accounts across manufacturing, construction, and professional services sectors. Book of $3.2M GWP spanning 62 active commercial accounts. Deep expertise in BOP, commercial property, general liability, excess and surplus, and cyber liability coverage. Applied Epic power user. P&C licensed in IL and IN; CISR designation.
LICENSES & CERTIFICATIONS
Property and Casualty License (P&C) | Illinois Department of Insurance | Active (IL, IN)
Certified Insurance Service Representative (CISR) | National Alliance for Insurance Education & Research | Active
SKILLS
Commercial Lines (BOP, Commercial Property, General Liability, Commercial Auto, Workers Comp, Umbrella, E&O, Cyber) | Account Management | Underwriting Guidelines | Coverage Analysis | Policy Retention | Cross-Selling | Applied Epic | Salesforce | Renewal Negotiation | Claims Management | Risk Assessment | Client Stewardship | Market Submissions
EXPERIENCE
Senior Commercial Lines Account Manager | Meridian Risk Advisors, Chicago, IL | Feb 2019 to Present
- Manage a $3.2M GWP commercial book of 62 mid-market accounts across manufacturing, construction, and professional services; retained 93% of accounts year-over-year for 3 consecutive years
- Grew commercial lines revenue from $1.8M to $3.2M GWP in 5 years by targeting mid-size contractors, staffing firms, and technology consultancies through a structured referral and marketing program
- Negotiated favorable renewal terms for 14 accounts with adverse loss history, retaining 12 of 14 by preparing comprehensive underwriting narratives and carrier market submissions
- Introduced cyber liability coverage to 22 professional services accounts; generated $190K in incremental premium in the first year through a risk-education presentation series
- Managed claims for 35 active accounts using Applied Epic; coordinated with carriers to reduce average claims resolution time from 47 to 28 days through proactive documentation protocols
- Mentored 2 junior account managers in commercial lines underwriting guidelines and market submission preparation; both passed CISR exam within 18 months
Commercial Lines Account Manager | Continental Insurance Partners, Chicago, IL | Jun 2016 to Feb 2019
- Managed $1.1M GWP commercial book of 38 accounts; achieved 89% retention over 3 years
- Wrote $320K in new commercial premium in 2018 by expanding into workers compensation and commercial auto for fleet-dependent clients
- Processed 200+ policy endorsements, certificates of insurance, and renewal applications annually in Applied Epic with a 99.1% error-free rate
EDUCATION
B.S. Risk Management and Insurance | Illinois State University | May 2016
ATS keywords covered: Property and Casualty, commercial lines, BOP, commercial property, general liability, commercial auto, workers compensation, umbrella, E&O, cyber, account management, underwriting guidelines, coverage analysis, policy retention, cross-selling, Applied Epic, Salesforce, renewal negotiation, claims management, risk assessment, market submissions.
Example 4: Life Insurance Financial Advisor / Agent
Life insurance agents with financial planning credentials and FINRA registrations need a resume that bridges insurance production and investment advisory activity. Series 6, 7, and 66 registrations should appear in both the contact block and a dedicated licenses section. AUM or assets-under-advisement context, case size, and planning volume are the key quantification targets alongside premium production.
Life Insurance Financial Advisor Resume
RACHEL WINTERS, ChFC
rachel.winters@email.com | (404) 555-0456 | Atlanta, GA | linkedin.com/in/rachelwinters
Licensed: Life & Health (GA, FL) | Series 6 | Series 66 | ChFC
PROFESSIONAL SUMMARY
Life Insurance Financial Advisor and Chartered Financial Consultant (ChFC) with 7 years of experience delivering comprehensive financial planning, life insurance, and investment solutions to high-income professionals and business owners. Produced $1.6M in life insurance premium in 2025 while managing $42M in assets under advisement. Life and Health licensed (GA, FL). Series 6 and Series 66 registered. Proficient in Salesforce CRM and financial planning software (eMoney, MoneyGuidePro).
LICENSES & CERTIFICATIONS
Life and Health License (L&H) | Georgia Insurance Commission | Active (GA, FL)
Series 6 | FINRA | Registration #[ID] | Active
Series 66 | NASAA / FINRA | Registration #[ID] | Active
Chartered Financial Consultant (ChFC) | American College of Financial Services | Active
SKILLS
Life Insurance (Term, Whole, Universal, Variable) | Disability Insurance | Long-Term Care | Annuities | Mutual Funds | Variable Products | Financial Planning | Needs Analysis | Cross-Selling | Upselling | Prospecting | Policy Retention | Salesforce CRM | eMoney | MoneyGuidePro | Business Insurance (Key-Man, Buy-Sell) | Estate Planning Concepts | Tax-Advantaged Strategies
EXPERIENCE
Financial Advisor | Pinnacle Wealth & Insurance Group, Atlanta, GA | Mar 2020 to Present
- Produced $1.6M in life insurance written premium in 2025, ranking in the top 8% of the firm's 95-advisor practice; included term, whole, universal, and variable life products
- Manages $42M in assets under advisement for 118 client households, with average account size of $356K; invested in mutual funds and variable annuities under Series 6 and Series 66 registrations
- Achieved 94% policy retention over 3 years against an 81% firm average through a structured annual review process and proactive policy performance reporting
- Wrote 28 business insurance cases in 2024 (key-man life, buy-sell funding, and disability overhead expense), generating $310K in commercial life and disability premium
- Built a referral pipeline from 11 CPAs and 6 estate planning attorneys generating 60+ qualified referrals per year with a 38% close rate on referred cases
Life Insurance Agent | Southern Financial Services, Atlanta, GA | Aug 2018 to Mar 2020
- Wrote $680K in annual life premium in second year, earning Agency New Producer of the Year recognition
- Converted 31% of needs-analysis appointments to policy placement through a structured case-design and objection-handling process
- Completed ChFC coursework (8 courses) while in production; earned designation in May 2020
EDUCATION
B.S. Finance | Georgia State University | May 2018
ATS keywords covered: Life and Health, Series 6, Series 66, ChFC, life insurance, term, whole, universal, variable, disability, long-term care, annuities, mutual funds, variable products, financial planning, needs analysis, cross-selling, upselling, prospecting, policy retention, Salesforce CRM, eMoney, MoneyGuidePro, key-man, buy-sell, estate planning, tax-advantaged strategies.
Insurance Licenses and Credentials Reference
Place licenses in a dedicated section titled "Licenses and Certifications" positioned in the top third of the resume. State the full license name, the abbreviation, the issuing authority, and whether the license is active. For FINRA registrations, include the CRD number or registration ID where possible.
| License / Credential | Issuer | What It Allows | Resume Placement |
|---|---|---|---|
| P&C License (Property and Casualty) | State Department of Insurance | Auto, home, commercial property, general liability, workers compensation, umbrella | Header credential line + Licenses section + Summary on first use |
| L&H License (Life and Health) | State Department of Insurance | Life insurance, health insurance, disability, long-term care, annuities | Header credential line + Licenses section + Summary on first use |
| Series 6 | FINRA | Mutual funds, variable annuities, variable life, unit investment trusts | Header credential line + Licenses section (state "Series 6, FINRA" and registration number) |
| Series 7 | FINRA | Full broker-dealer product range including equities, bonds, options, and mutual funds | Header credential line + Licenses section |
| Series 66 | NASAA | Combined investment advisor representative and broker registration; required for fee-based advisory services in most states | Header credential line + Licenses section |
| CPCU (Chartered Property Casualty Underwriter) | The Institutes | Advanced P&C professional designation; signals underwriting and risk management expertise | After name in header + Licenses section |
| ChFC (Chartered Financial Consultant) | American College of Financial Services | Advanced financial planning designation; covers insurance, investments, estate planning, and tax strategies | After name in header + Licenses section |
7 Production Metric Formulas for Insurance Resumes
Generic bullets about selling insurance do not pass recruiter review. Every formula below includes a dollar figure or rate, a ranking or comparison point where relevant, and the method or behavior that produced the result. Adapt the numbers to your own production history.
"Generated $2.4M in written premium in 2025, ranking in the top 12% of the regional district of 140 agents."
Formula: [Dollar amount] in written premium in [Year], ranking [top X%] of [district/agency/company] of [N] agents.
"Maintained an active book of 380 personal lines policies with a 91% annual retention rate."
Formula: Maintained [N] active [personal/commercial] policies with [X%] annual retention rate [over N years / against Y% agency average].
"Increased average policies per household from 1.8 to 2.6 through systematic cross-selling of home, auto, and umbrella products."
Formula: Increased average policies per household from [X] to [Y] through [cross-sell behavior] of [lines of business].
"Wrote 140 new policies in 2025 from a cold-prospecting book, converting 22% of qualified leads."
Formula: Wrote [N] new policies in [Year] from [lead source], converting [X%] of qualified leads.
"Grew commercial lines revenue from $180K to $340K GWP in 2 years by targeting mid-size contractors and trucking accounts."
Formula: Grew commercial lines revenue from [$X] to [$Y] GWP in [N] years by targeting [niche/segment].
"Achieved 94% policy retention over 3 years against an 85% agency average through proactive renewal outreach program."
Formula: Achieved [X%] policy retention over [N] years against [Y%] agency average through [specific behavior].
"Built referral network of 18 mortgage brokers and real estate agents generating 85+ warm leads per year."
Formula: Built referral network of [N] [partner type] generating [N+] warm leads per year [with X% close rate].
Frequently Asked Questions
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