Digital Marketing Resume Examples: Performance, SEO, Lifecycle, Growth (2026)

Summary

Senior performance marketer with 6 years running paid media for DTC and B2B SaaS. Managed $8.4M in annual spend across Google Ads, Meta, and TikTok. Owned attribution via Triple Whale; drove CAC reduction of 38% while scaling spend 3x. Google Ads certified; Meta Blueprint certified.

Certifications

Google Ads Certifications (Search, Display, Shopping; 2025) | Meta Blueprint (2025) | TikTok Ads Academy (2024)

Experience

Senior Performance Marketer, Blackridge Outdoor (Mar 2023 to present)

• Managed $8.4M annual paid media spend across Google, Meta, TikTok, and Pinterest; blended CAC dropped 38% YoY while revenue grew 3.1x
• Built the multi-touch attribution model on Triple Whale; reconciled platform-reported ROAS with actual MER (marketing efficiency ratio) within 4% variance
• Launched and scaled TikTok Shop as a new channel: $1.4M in incremental revenue in first 8 months, CAC 22% below blended average
• Owned weekly readout to the exec team; built the dashboard in Looker Studio connecting all 5 ad platforms + Shopify
• Shipped 340 A/B tests on Meta creative over 12 months; improved creative win rate from 18% to 41%

Paid Media Manager, Harborleaf Apparel (Jan 2021 to Feb 2023)

• Grew Google Ads spend from $40K to $1.2M/month while holding ROAS above 4.2x
• Led iOS 14.5 privacy-change mitigation: rebuilt conversion tracking via server-side tagging; recovered 68% of lost attribution

Summary

SEO + content marketer with 5 years leading organic growth at B2B SaaS. Drove organic traffic from 40K to 420K monthly sessions across two companies. Expert in Ahrefs, Semrush, Clearscope; built content ops processes for teams of 3 to 9 writers.

Experience

SEO Content Lead, Stackyard Software (Aug 2022 to present)

• Drove organic sessions from 72K to 420K/month over 30 months; organic MQLs grew 8.2x
• Built the topic cluster strategy across 12 pillars and 180+ supporting articles; 47% of pillar pages reached top-3 for target keyword
• Authored the internal SEO brief template used by 9 contract writers; reduced average brief-to-publish cycle from 6 weeks to 11 days
• Led the AI Overview defense strategy: pivoted from generic "best of" listicles to proprietary-data analyses; defended 62% of AIO-affected rankings
• Domain Rating grew from 34 to 61 (Ahrefs); 840 total backlinks acquired via digital PR + guest placements

SEO Specialist, Rivermark Finance (Apr 2020 to Jul 2022)

• Grew organic traffic 340% over 22 months across 4 product categories
• Managed a 3-writer content team; published 240+ articles with a 92% on-time rate

Summary

Senior lifecycle marketer with 5 years in Klaviyo and HubSpot. Built and operated flow-driven revenue programs for DTC e-commerce ($28M to $84M ARR). Flow revenue share grew from 14% to 34% over 3 years. Klaviyo certified; HubSpot Inbound + Marketing Hub certified.

Experience

Senior Lifecycle Marketer, Thornfield Home Goods (May 2023 to present)

• Grew Klaviyo flow revenue share from 14% of total email revenue to 34% over 18 months; added $4.8M in incremental ARR
• Authored 38 segmented flows including welcome series, browse abandonment, post-purchase, win-back, and VIP; zero deliverability incidents
• Maintained sender reputation score above 92 on Google Postmaster across 4 sending domains; bounce rate below 0.4%
• Led Iterable migration evaluation: scoped 6-month timeline, built cost model, recommended staying on Klaviyo ($180K annual savings)
• Integrated Klaviyo with Shopify Plus + Zendesk for unified customer view; reduced re-engagement flow setup time from 3 weeks to 2 days

Lifecycle Marketer, Springridge Apparel (Jun 2020 to Apr 2023)

• Operated HubSpot Marketing Hub for B2B lead nurture across 8 ICP segments
• Grew MQL-to-SQL conversion from 14% to 28% via progressive profiling and lead scoring refinement

Summary

Senior growth marketer with 6 years owning experimentation programs at consumer and B2B SaaS companies. Ran 180+ controlled experiments; shipped 46 that generated statistically significant lift. Stack: GA4, Amplitude, Mixpanel, Eppo, Statsig, Looker Studio, SQL (Postgres + Snowflake).

Experience

Senior Growth Marketer, Lattershore SaaS (Feb 2023 to present)

• Owned the end-to-end experimentation program; 180+ experiments shipped, 46 with statistically significant lift, $6.2M annualized revenue impact
• Migrated the experimentation stack from homegrown to Eppo; experiment velocity grew 2.4x, false-positive rate dropped from 18% to 4%
• Authored the growth-modeling framework (SQL + dbt) used across 4 product teams to forecast feature-level impact
• Led the pricing-page rebuild: 11 sequential experiments over 5 months lifted free-to-paid conversion 38%
• Built the weekly growth readout in Looker Studio used by CEO and board; standardized KPI definitions across 6 teams

Growth Marketer, Patchwork Education (Aug 2020 to Jan 2023)

• Owned activation funnel optimization; lifted D7 activation from 23% to 41% over 14 months
• Built GA4 + Mixpanel tracking implementation across 3 products post-iOS-14.5 ecosystem changes

1. GA4 as primary; explicit event-model fluency (events + parameters + user properties)
2. Looker Studio for dashboarding (lighter weight than Looker Core)
3. Mixpanel or Amplitude for product analytics depth
4. SQL at a query-authoring level; dbt is a differentiator at senior